If you don't understand Bahasa, you might want to know that there are a few things that makes Garuda an interesting airline to watch.
The CEO has a very distinct vision for the carrier. One that pulls his company together with a streamlined objective that also is very aware of the legalities and specific requirements needed to turn Garuda into a truly international player.
Also interesting in this story is the fact that it was shot in the three class cabins of their new 777-300ER. With new First Class and Business Class offerings. Of course, in terms of hardware design, they are pretty much off the shelf that has been seen in other airlines. Still, the branding is worth noting as Garuda aims to up its game to attract premium passengers.
Also worth noting, is the story's coverage of their Garuda Girls. Singapore Airlines crew training and development have often been documented by various news agencies in the past. So it was very interesting to get an insight on how Garuda was handling their girls and what it takes to be one. The CEO, for example, places a premium on IQ in conduction with beauty, and made a point to say that they have also hired crew members from countries like China and Japan.
So yes, they are expanding.
The 77W with the new products are headed to London. Wonder what their prices are like?
Garuda CEO reveals strategy and business
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